Google Ads

Paid search done carefully

Google Ads can put your business at the top of search results immediately, but without careful setup it can also spend money quickly on clicks that never become customers. Our approach focuses on intent, relevance and measurement.

Account structure and keywords

We build campaigns around the specific services you want to sell and the searches that show buying intent. Negative keywords keep your ads away from irrelevant searches, and match types are chosen to balance reach and control.

Ads and landing pages

Ads should speak directly to what the searcher wants, and the page they land on should continue that message with a clear way to call or reach out. We write ad copy, use relevant assets such as call and location extensions, and recommend landing page improvements that support conversions.

Conversion tracking

Without tracking, it is impossible to know what is working. We set up call tracking and conversion tracking so you can see which campaigns, keywords and ads produce leads.

Local campaigns

For local businesses, we set geographic targeting to the areas you actually serve and schedule ads around when customers are most likely to call.

Ongoing optimization

We review search terms, bids, budgets, ad performance and conversion data regularly, and adjust to reduce waste and put more budget toward what produces results. You get clear reporting on spend, leads and cost per lead.

Working with SEO

Paid search and SEO support each other. Search term data from ads can reveal valuable keywords for content, while strong organic rankings can reduce how much you need to spend over time.

How Google Ads fits with our other services

Paid search works best with a solid foundation. SEO and Local SEO build visibility you do not pay for per click, and reputation management helps the people who click your ads trust what they see when they look you up.

Learn how we work, or contact our St. Augustine office to review your account.